Research conducted by the Food Bank showed clients, volunteers and donors found it difficult to uncover important and valuable information. With more than 12,000 visitors to its website each month, a lot of the Food Bank’s clients don’t have home internet access, but rather rely upon their mobile phone to stay connected online.

This means they needed a site that was mobile-responsive and easy to navigate from a smartphone. The Food Bank’s new website has a mapping tool to help clients find the closest distribution site along with details about additional client and community services. In addition, donors and volunteers alike now have a more welcoming digital experience, with easy access to volunteer needs and job descriptions, donation opportunities and so much more.

As part of the website makeover, the Food Bank also rebranded with a fresh new logo and web address (tcfb.org). These updates help better represent the organization’s commitment to the community and make it easier for people to connect with the organization.

“We really felt it was important that we take the lead and cover the expenses associated with this digital renovation so that other donor dollars that are contributed to the Food Bank can go directly to missional support in the form of meals and food supplies,” Ryan Betz, OlyFed Chief Strategy & Marketing Officer said. “The Food Bank does an amazing job of maximizing every dollar to ensure resources go towards assisting those in need.”

OlyFed has been a decades-long partner with the Food Bank, just recently completing a capital campaign pledge for the new Lacey Food Pantry; in addition to providing annual support for the organization’s many client services. Over the years, the Food Bank has grown to serve thousands of community members at dozens of sites across our region each month. For more information about the food bank, visit their website at tcfb.org.